24 - What is it Like to be a Business Owner?

It's our very first "Ask Me Anything" episode! Today I answer your questions about entreprenuership, permaculture as a social movement, and social ettiquette.

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Episode Transcript

[00:00:00] Intro Sequence

[00:03:15] Hello everyone and welcome to another edition of the Aspire healthy living podcast. We're extremely excited you've decided to join us let's just go ahead and dive right in. This is going to be another experimental episode this is going to be our very first. Ask me anything episode I mentioned in the previous Well the previous episode was a sleep story but the previous episode where I was speaking with you conversationally like this I had mentioned that it's my intention to begin answering audience questions and to please submit those questions so this is the very first episode where I'm actually going to be solely dealing with audience questions. And if you would like to submit a question there's there's two easy ways to do it. One is to go to our Web site which is aspire123.com. Scroll to the bottom and click ask questions or you can call 2 1 4 - 9 0 1  - 7 2 8 1. And then just leave me a voicemail and I will answer. I will answer that way. And by the way for outside the United States just the country code is Plus once a plus 1 to 2 1 4 - 9 0 1 - 7 2 8 1. And. Within the purview of this show is a wide variety of topics related to how to live the best possible version of your life. So if you have any questions about anything that we've talked about anything that you've read about on the site meditation fitness nutrition healthy thinking growing food positive social change those are all within fair bounds.

[00:04:52] So Also relationship questions in call in shows I would say relationship questions tend to be the most successful ones so we're especially interested in receiving those type of questions. But if you have something on your mind or something comes up when you're listening to another episode or something please do drop us a line. We would we would love participation. Also I'm really excited to announce that we are lining up our first ever guest for the pod cast. I've been very interested in getting other voices included and of course the Ask Me Anything segment is is part of that process. But I didn't want to do kind of a standard interview format show there are so many podcasts that all they do all they seemingly do is interview other people. And that's fine that's a completely reasonable established niche. But that wasn't the niche that I wanted to go for with the show. And I wanted to include other people's voices. But at the same time. Maintain a consistent message. Like I don't want to bring people on the show that completely disagree with the message that I'm trying to put out there because this show is about trying to put a particular message out there a message about living healthy lives for ourselves and building that up to positive social change. So. I have identified an absolutely amazing. And very inspirational woman who is going to share some experiences that I think. I think you're going to find really interesting and I'm really excited for when and when we're able to publish that. She's already agreed to come on the show and we're just working out the details on that. So that's kind of in the vein of coming attractions.

[00:06:35] Now as far as this. Ask me anything show we've got a few a few questions. Very interesting audience questions. We've got one question on entrepreneurship which is actually a topic we have not gotten into before so that should be pretty interesting. A question regarding social change from an ecological perspective which as you know is one of my favorite topics. And then a question about how to address people in a proper. Formal business setting in a way that doesn't assume their gender identity because this person is is. Concerned about accidentally mis guessing what somebody's gender identity is and then accidentally having the social situations backfire on them. So it's a very nice. Broad array of questions. I think they should be very very interesting. Very informative and that will kind of give you an example of the breadth that we cover and of course whether or not you find these questions interesting maybe especially if you don't find them interesting then please submit a question yourself and that will help direct the show. So as I'd like to say it's an audience driven show. Let's go ahead and dive in. This first. This first question is from Jack. Jack asks.

[00:07:52] I came across this page via Instagram and I impressed with it and I am impressed with its content and organization. Let me just stop there for a second. That's very helpful feedback. Jack thank you very much. As a business person and we're about to get into the entrepreneurship angle as a business person it's really helpful to know how are people coming to my site. How are people becoming aware of a fire so that I can do more of the things that are successful so it's it's it's a helpful tidbit to know that he found out about me through Instagram. Jack is a person who has done what I want him to do. I want people to come to my Web site and submit questions. Of course there's other things I want people to do. But somebody who has come to my website and done what I want them to do that is like the most valuable demographic that I'm dealing with. Those are people that are responding positively to my message so. So it is useful to know how am I obtaining those people so I can go do more of that in the future. And we'll get into all of this in just a minute when we talk about the idea of a sales funnel. Some of the answer to this question is going to kind of get into business 101 how to start your own business that sort of thing. Jack continues this question is more directed at the creation of this business itself rather than the content. Great let's ask about it.

[00:09:06] I'm currently 18 years old looking for ideas to begin my online adventure. So let's stop there for a second. That's helpful in terms of orienting where this person is in their lives so the weekend kind of direct them accordingly somebody who's 18. And part of the reason why they are quote unquote looking for ideas is because the way that you generate ideas is basically in young adulthood around the age Jack is right now and you sort of set off on your own and you go basically in search of adventure for lack of a better word and you have experiences and you learn from those experiences and you go on new adventures. Could be a very in time for him for different people but let's say Jack you're going to spend the next 10 years doing that and then 10 to 12 years from now you're going to have learned so much about yourself. That. You're going to have a very clear idea of. Hopefully Of what. Works for you what kind of work you want to be involved in. What. What are the significant important factors in. What would make you happy in your life. So ultimately part of that is just going to be life experience. But of course part of the life experience can be setting up this business that you're asking a question about. So I I laud your initiative Let's go on. I would ultimately like to be able to generate passive income while selling slash marketing an idea that will benefit other people's lives. I applaud you for wanting to benefit other people's lives. I think that that's an excellent tact to take in terms of.

[00:10:42] Coming at the design of your product from a from a from a positive helpful direction that's trying to help people that will be good. I'm going to get into the idea of passive income in detail here in just a minute so let's just pause on passive income for a minute. Where is a place that I can start to learn more about how did have an impact on other people online. I'm very new to the idea of running a web site but I know I'm capable of doing it very successfully. Any input is very helpful. Thank you J.C.. So. I have jotted a number of different notes related to that. Thank you J.C. for your question. I'm going to try my best to give you a great answer. The first thing I want to talk about is what is it like to be an entrepreneur before we even talk about how to be a successful entrepreneur or some thoughts about maybe what would be helpful to be a successful entrepreneur. What is it like to be an entrepreneur. OK. I can speak from my own experience this is probably call it my 10th business. That I've run my first business I actually started around Jack's age. And. The reason I bring that up and also I wanted to say and I have known some extremely successful business people for example I apprenticed under some of the some of the richest people in Dallas a couple of very very very successful businessmen in Dallas. And basically I have gleaned the same pattern from all of them which is that. It's not that somebody starts their first business and then all of a sudden their business is ridiculously successful and they're a billionaire. What happens is you start a business and then that business fails or kind of works and you learn like oh. Some things were going wrong some things were going right. And then in the next business you do like more of the things that were going right and less of the things that were going wrong. So part of the reason why I think I have been. And will get into a spider in just a second. But I feel pretty good about the way that I've set up this company aspire.

[00:12:40] But the reason why I was psychologically prepared to be in a position to do that or the reason why I had already had fully formed opinions about how I wanted to run an online business is because. This is not my first online business I had run an online insurance company before and I had run a number of other businesses that at least had Web sites or some sort of activity on the Internet. Although of course the the business selling insurance online which was an actual job where I worked for somebody else. Of course that was much more applicable. Directly applicable experience in some of the other jobs. But I want to I want to start with realistic expectations. Which is that I think most people do not know what it's like to be an entrepreneur if they've never been an entrepreneur before so let's just get into that before we talk about how to be a successful entrepreneur. The first is. Understanding the fundamental difference in cash flows between between an investment and a job. OK. Most people are used to a job and jobs are so awesome in so many ways and also limiting in so many ways they're limiting because you have limited autonomy as far as what you what you are able to do versus being an entrepreneur. You know I am the king of my own castle. The question is how big is the castle that I have built for myself and how how much do I like the castle that I built for myself. But if I'm working for somebody else. There's a lot more stability in that.

[00:14:10] And most importantly the cash flows have a certain characteristic which is that if I'm an employee I show up for work and they give me money with the same amount of money all the time on a consistent basis setting aside commissions but.

[00:14:23] Commission is a similar sort of concept. Let's assume you have a salaried job they're going to pay you that salary no matter what happens unless they go bankrupt or fire you or unless you quit. But under all relevant normal circumstances you are going to get your paycheck. OK. So it's it's you're giving up your time and in exchange you're getting consistent money. And by the way why is that nice. It's nice to get consistent money because bills come consistently so your rent is due every month. You need to eat on a daily basis. You probably need to pay for medical insurance. You would you know pay for your cell phone things like that. So in modern society it costs money to exist. And if you're not going to mooch off somebody else which ideally most people do and mooch off somebody else. You're not going to mooch off somebody else than being an employee is a good way to go because you give up your time but you get money and all you have to give up is your time.

[00:15:21] Well people don't understand about being an entrepreneur is like you can give up a lot more than your time. For example don't want to get too much into a side story. But I have a previous business that that was not successful and has been shut down and I'm not going to get into into the details of that but I still owe you. I still owe money left over from the liabilities on that business so if you're an entrepreneur The advantage is you can be in control of your own destiny. You're king of your own castle. The disadvantages. You are responsible for everything that happens if there's some sort of something goes wrong and there's some sort of liability maybe somebody sues you or something then you are going to be personally responsible for that. There's no there's no quitting being an entrepreneur like there is quitting a job you can quit a job and just literally drop it and be done with it. As an entrepreneur it's likely that you're going to enter into personal obligations that you cannot walk away from. So. That's important to keep in mind. Back to the cash flow related to being an entrepreneur or the cash flow related to any sort of investment and that is as follows. You spend a bunch of money upfront. And then hopefully that results in more money in the future. So how it is with the Spyer as an example is like I paid for the website I paid to host the podcast I pay to have software applications that are helping me get the word out.

[00:16:46] I pay for Facebook advertising and I pay for every single one of those things on a monthly basis and more more expenses. Those were just some of the expenses off the top of my head. And the first day that I started the company nobody was giving me any money. So one hundred percent of the money for a cease fire was coming out of John Oden's pocket. And I was lucky to be in a business where I could pay for the pay for the expenses on a monthly basis. That's one of the benefits of being in the software industry. In the current stage of the development of the software industry in some industries Let's say I wanted to be a shoe manufacturer. I would have to go buy like a multimillion dollar shoe manufacturing plant on day one and then I would hope in the future that that would pay for itself. So. In any entrepreneurial situation you have to pay a bunch of money up front and that's variable based on the situation. And then you may have to keep paying while the company gets off the ground it's not like it just gets off the ground overnight and then eventually the company you know ideally makes you a bunch of money that's the whole idea of an investment and investments in general are the same way you could buy a piece of real estate and that costs you money on day one but maybe you have a plan in the future for it to make you money. So to review unemployed cash flow is you give up your time and you get consistent money. An entrepreneur or an investment cash flow is UGA.

[00:18:05] You give up your time and your money and then you may get cash in the future. It's completely unpredictable. But there's no cap how much money you make in the future like there's nobody saying like oh that's an unreasonably large amount of money you're making. And so that's why almost all the richest people in the world are entrepreneurs because ultimately at a job if you start making so much money that. It's untenable they'll just fire you and hire somebody cheaper. But if you if you generate something of value I can't think of a good example off the top of my head you invent that you invent the model T car and then you invent automobiles in general then you have created so much value that there's no cap on how much money you can hire. So that is kind of the advantage of being an entrepreneur. A lot of it is related to personal freedom like I work at home. I set my own hours. And I determine how I live my own life and that is very valuable to me because time is also a sort of currency that you cannot get back. Now one thing I want to be very clear about about. Being an entrepreneur is that being an entrepreneur takes way more time than being an employee. Like people think like oh I'll just you know make some quick money. Starting a business starting a business.

[00:19:27] I don't want to say always because that's a logical fallacy but it has been my experience that starting a business takes three to five times the amount of work that being an employee at a business is going to take the intensity of work that it's going to take for you to be successful in your business. It's impossible to ever hire somebody that's going to bring that amount of intensity because you're basically betting your future on being successful like every moment that I spent on aspire for example is a moment that I could have spent working at a job. And I'm choosing to take that valuable commodity which is my time and invest it all in this company because I personally care about the success of this company so much. It's about getting me on my own two feet economically I would like to have this be my full time income once I really get it off the ground. But it's also me making a positive contribution to the world because I will say I had an experience a few years ago where I was the chief financial officer of a midstream oil company and I was sort of like I felt forced into working that job because of circumstance because I needed the money. But I did not feel good about working in the oil industry because I feel that society should be going in a different direction. So. Ultimately I derive a very large sense of meaning from the fact that I'm spending my life energy making and making the world better. And I sense that from your your question and I. I applaud that so that is definitely something that's enticing about entrepreneurial ism. Another thing I want to get into is that is basically the idea of a slow take off. Like. Even if you have this great idea.

[00:21:06] Even if you implement it perfectly which is there any such thing as implementing it perfectly but as a thought experiment let's say you have this wonderful idea and then you immediately go implement it perfectly. It's going to take time to build momentum. So even if you have this great idea one month later you're not going to be making a bunch of money off of it six months later you're probably not going to be making a bunch of money on it. Using a Spier as an example. I had the idea before but really I I made the decision to go full bore 100 percent on 100 percent effort on this business shall we say in January 1st of this year and it's now mid-October. So it's been roughly 10 months of of basically running forward as as hard as I know how to. And I've made adjustments along the way there have been mistakes there have been lessons yada yada. But. This company. Is basically 10 months old I have been trying my best to grow this company and to make it my full time activity for the last 10 months and aspire. Is not. Is not profitable yet. And by that I mean. I have as I mentioned I have financed the company getting off the ground and I'm happy to do that. I understood that I would need to do that. And I do not yet have enough have as much revenue coming in as the expenses that I'm personally covering. But I do have revenue coming in so I now do. I. I have reached a very important milestone which is I've reached the milestone where people give me money for something. That's called revenue so I've reached revenue positive.

[00:22:49] There are more than 1 audience members out there who have directly or indirectly generated money for a Spyer but that hasn't gotten to the level where the company overall is profitable. In other words the revenue while there is more than zero revenue the expenses are still larger than the revenue. And so every single month the spire is losing money. And that was to be expected. And I am currently in a financial position where I am able to cover that loss. Of course I am extremely interested in growing it to the point where it is profitable and there are some attractive aspects of the business in the sense of once it does reach profitability it should be. One of the attractive things about an online media business as it does not cost theres very minimal cost difference for me between having a thousand listeners and having 100000 listeners so its scales very well. But you're going to have to have some patience while at scales. And that assumes you have a successful way of generating new audience members so one thing that is going very well about Speier so far is that.

[00:23:54] I have developed certain ways that seemed to be successful to bring new audience members in. And yes it's taking time to snowball back into more and more audience members but we are consistently adding more audience all the time. So that's moving in a positive direction. I just wanted to bring that up because. There need to be realistic expectations that it's like a month from now you're not going to be living off this business that you're setting up. It's going to be a long labor of love but once it's successful it's going to be so amazing and and. Using aspire as an example. No I have not reached the goal yet that I have for this company in terms of how it's going to impact my life or in terms of how it's going to impact other people's lives and impact the world. But I'm seeing enough positive signs that I strongly feel like I'm moving in the right direction. Those positive signs being we have patrons We have some other ways of generating some income. And. Anecdotal examples of people coming up to me and saying hey this article really made a significant difference in my life and it's been different articles or it's been different podcast episodes. So. That's enough to make me feel like Oh if if at say 30 listeners I have tangible evidence that I've positively impacted five people. That means that a hundred thousand listeners I'm affecting you know whatever percentage and then and a million listeners I'm affecting whatever percentage. So.

[00:25:22] Another important aspect of starting a business and I know this is kind of taking a lot of directions but there there's a lot involved in running a business is.

[00:25:32] You basically have to get your core concept right before you scale it up. What people tend to do is they want to scale up their business too soon. Boy you actually want to do is you want to hone in on your key idea you want to craft your your key concept. Make sure it's resonating really well with the audience. And then scale it up. So. Back to what I'm trying to do with the Spyer. I feel that we have the basic business model relatively figured out and it's it's generating positive response from the audience and now the main task that remains is increasing the size of the audience which is relatively straightforward. In the sense that the product is already designed and I've already established a marketing plan that is is. Has proven to be successful in increasing the audience. Okay. So those are just at the top I wanted to have just some. Some thoughts about hey we need to have realistic expectations when we go into starting a business and that is why people tend to or I would highly recommend taking like a side hustle angle which is. You have a job and that job is generating consistent money for you to live your existence and then hopefully generating a little extra which you can then go invest in your business and get the business going on the side. And then if the business gets to the point where you can have a full time income doing that then you can just quit your job. So that would.

[00:27:00] If I was to recommend anything or if I was to say if I've learned any one thing as an entrepreneur what would it be it would be if I was to go and do it all over again I would go get a full time job and then I would start my business on the side and then I would spend basically every free moment getting my business up and going until I could quit my day job. Instead. If you don't do that what's going to happen is you're going to be ridiculously poor for years while your company gets off the ground. And if you're willing to do that that can be an effective strategy. But that can decken have definite costs on your life in terms of like. If you don't have enough money to have a stable existence that can cause social problems. OK so let's get to the specifically in Jack's question when he's talking about. Passive Income. So first of all what is passive income passive income is the idea that you can put something up on the Internet and then it'll just sell itself forever. And it's not going to require a lot of ongoing work on your part. So passive income I would say passive income is like. Almost a fiction will get into why it's so unrealistic but it's an ideal that you want to strive towards But you have to understand that's an ideal you're never going to get to. There's no such thing as something you just put up and never put any work into and it just Ching's the money for Ephor that's not going to be realistic. But at the same time.

[00:28:23] You can get much closer to that than going and selling your labor for an hourly rate. And so that was one thing I wanted to get into is it's important to understand the difference between self-employed versus. Versus passive income or owning your own business which passive income is basically a subset of whom you're in business. Passive Income is owning your own business and that business does not require bunch of ongoing work on your part.

[00:28:52] So self-employed is still basically an employee you're just an employee who works for yourself. So for example I used to run a consulting company and by running a consulting company I mean John Odinn used to be a consultant and I would go consult for investment companies while they were analyzing their investments. So I was self-employed and that means I was working for myself. But what I was doing was acting like an employee. I just didn't have a boss and didn't have the stability or the attractive characteristics of a new of a new employee a job like I had just talked about.

[00:29:27] Versus owning your own business or having passive income that way. The difference is that in in when you own your own business you can make money by doing nothing. And. I had just said just a few minutes ago that owning your own business takes way more work than being an employee. What I mean is somebody can go to the Aspire Web site they can scroll to the bottom of the page and they can click become a patron and then they can pay their $10. And Sean Odinn did not have to put in a specific hour of labor at that time to generate that $10 like Yes it obviously took me a long time to develop the Web site and to develop the content and to develop you know more than twenty one hour episodes. Now this podcast. But that is not like a lawyer who has to go be practicing law for an hour to go Bill somebody for their $200 hour bill rate. I'm not directly selling my time for money. Instead I'm investing my time in a thing which will which will then hopefully generate money essentially without me that's my passive income is the ideal. Now truly passive income I think is impossible because let's say you had this amazing thing and then you put it up and everybody wanted to buy it but you just absolutely stopped doing anything with it from there. It would even if you got a lot of attention at the beginning which I don't understand how you would do without putting work into it. That attention would quickly drop off. 

[00:31:01] Even if you have a passive income source which is consistently generating money without you having to put time into the thing that's generating money at a minimum you're going to have to put time into advertising that things so people come to the Web site and buy your widget or whatever you're selling. So I don't think it's realistic to think of past. Think of passive income in the way that people talk about it which is that oh I'm just going to put something up on the web and then it's going to sell for the rest of time. Yes I know people who have done that. But each individual thing they're putting up is is making like a dollar a month because they're not they're not putting significant effort into moving that product. So again that's why I think a side hustle is going to be a little bit better because. Because of business no matter what. Trust me I've been in many many businesses. Every business is going to require work. Probably a lot of work at the beginning but even if you have something that can generate a lot of passive income. That's still going to take a certain amount of ongoing work. And so if you have a full time job and you can just spend a little bit of time maintaining your business or building your business then that is a very that's an optimum that's an optimum situation. OK. Once it's up and going this is really important.

[00:32:20] Whatever the business is once it's up and going you want to evaluate what's working and do more of that and then evaluate what's not working and do less of that. So like at the top when when I said that Jack said I came across this page via Instagram that tells me as an entrepreneur I do more Instagram. Instagram is working. And just as an example here. I didn't actually expect Instagram to be one of my major advert not advertising but Instagram is a major way where I pull in audience members who I don't know personally which is obviously very very important for media channel probably the most important aspect of running a media channel aside from generating quality content of course. So I'd expect it to be active on Instagram but I was. It has been much more successful than I expected. Versus Twitter which I considered Facebook and Twitter to be the two major social media channels I spend so much work in getting my Twitter. Working properly. And I spend a lot of money in terms of like the total spend I have on social media. I spend a lot of it on Twitter. Or in terms of. I spend a lot of it on on subscriptions to software which help me automate my Twitter properly and I get very little return for that. So internally. Myself Right now I'm thinking well should I just shut down Twitter which is taking up the same amount of time as every other social network combined. Yeah. I'm getting almost no return for it. And yes I'm leaning in that direction.

[00:33:52] So unless somebody contacts me and says You absolutely need to keep your Twitter open I'm seriously thinking about closing down the Aspire Twitter so that I can focus on my more successful channels which are basically Instagram and Facebook the Facebook group. The email list the podcast medium I have a lot of different successful channels for this. And of course and by channels I mean ways that people are going to learn about my product the product of learning about this media channel which is about how to live the best possible version of your life. I channels are different ways I get people to learn about me and come to my main site which is this fire 2:59. So let's get into the idea of. Digital sharecropping which is really really important. Whatever it is that you build you need to own what you build. And by that I mean. Let's use aspire as an example. I own aspire one to three. I have complete control over the hosting of Aspire One to three dotcom. And yes I do use some subcontractors to like serve up the media for the podcast in a good way. But if the people that I like if the podcast provider I'm using goes down no problem I can just move to another podcast provider and nobody would really be any the wiser. Actually. I didn't change. The software that serves up the actual media files for this podcast and there was very little impact on the audience other than the fact that one episode showed up as unplayed if somebody had played it already. So my point is you need to own the real estate as opposed to if your product was just a Facebook or if your product is just a Facebook group. What happens if Facebook goes away.

[00:35:35] Or if your product is just a YouTube channel. What if YouTube decides to cut out paying for content creators on YouTube then bam your business is bankrupt. So you need to put it you need to I guess is sort of coming off a sure thing but it is my opinion that the way to set up any business but especially an online business is you need to own. The core intellectual property that you're selling. And then you can let people know about it through other channels not owned by you. So I use all these social networks to get people to learn about my product my product in this case being an educational media program. And to get them to go to my Web site to get them to sign up to the podcast so that I have a direct relationship with them. If you don't have a direct relationship with your customer. Whoever it's getting mediated through you can always take it away from you. So like Facebook could just one day decide to not let me have access to my audience members on Facebook anymore. It's that's probably not to their benefit. But let's use a better example let's say I had built my entire business on the My Space Platform. When MySpace basically died and everybody went over to Facebook bam I wouldn't have a business anymore. So. You want to use other places you don't own as a way to get customers to come to the place that you do own. So the reason why it's called Digital sharecropping.

[00:37:07] Is because it's similar to being a serf in olden times where it's like a surf was basically raising their crops on the Lord's land. And if the Lord wanted to kick them off than they had no rights and nothing they could do similar thing if your brand was just a Facebook page and Facebook one day woke up and decided to ban your Facebook page for whatever reason. Even if it was in even if it was a ridiculous reason they have all the control and you would shut down your business so. And by doing that they would shut down your business so you need to be in a position where you can control. The connection to your customer. That's why most Web sites are very very focused on creating an email list. That's why you go to a lot of Web sites and the first thing they do is ask you for your e-mail. I would not recommend doing that because it is out of order. OK. If somebody has never been to your website before why would they want to give you their e-mail address until they know that you have something that they want in the informational sense. So on our Web site we do have an e-mail list like if you would like to be updated about basically every new thing we post which is about two articles a week and one podcast a week. If you'd like an e-mail when those are posted you just go to the Web site. Scroll to the bottom and say I think get a fire in your e-mail.

[00:38:25] The way exchange works is I give somebody something in the form of free information and then they give me something in the form of their e-mail address and then I give them something in the form of sending them e-mails which are useful communications to them. So it's an exchange. You don't want to be asking for people's e-mail before you have given them anything because that's in that's an inappropriate order of exchange. So that's good to keep in mind. OK. Back to Jack's question. I like the idea that he's trying to benefit other people. I think that's a very good area. Go ahead and start that. Or go ahead and continue brainstorming in that direction. I will say Jack. If you want to contact us again with some of the specific ideas that you're thinking about that would be helpful because then we can help kick it around and help maybe develop this idea for you. Because really if you think about it. I'm already doing my best idea for an online business. So you know I don't want you to make an exact duplicate of a spire. I want you to go figure out what your passion is and chase that passion.

[00:39:32] OK. But I would be happy to help you do that. But let's just talk about general areas that you might want to explore when you're thinking about how to set up your business. There's two kinds of businesses you can either sell a product or a service. OK. And a product is basically a physical good although it can be an intangible good in the case of a supplier I'm selling an intangible product which is information. And I'm not really selling the information so much as I'm giving away the information and trying to.

[00:40:05] Trying to generate so much value for the customer that one day they look up and say like I have a vested interest in aspire not going bankrupt. I want to spend. It's worth $10 a month for me to support these people because they are making my life so much better. That's kind of my goal. For a service like when I say I used to run a consulting company. Somebody would buy my time and I would provide a service which was investment analysis so that's kind of how you can think about it as do I want to sell product to I want to sell service. If you're selling a service how are you going to deliver that service in a cost efficient manner if you're delivering a product.

[00:40:43] How are you going to build that product and cost effective manner. Obviously if you're selling it for $1 you need to be able to make. You need to be able to make that item for less than $1 or whatever. So those are just kind of the general product areas. When you ask what is a place to learn. I actually got really inspired by this question. So I think I'm going to put on some workshops really getting into the details of entrepreneurship for example if you want to run a podcast. What specific applications am I using. What specific application am I using to run the Web site. You know just a lot of details like that what does my particular social media strategy which has been successful you know bring me for bringing us from the zero Instagram followers as of January 1st of this year to 5000 as of today. Things like that. So I'm going to go ahead and put those in the patrons area in the sense that. I think entrepreneurship is a great category of something that some people are going to be extremely interested in. And realistic if you're an X if you are really interested in entrepreneurship and I'm able to help you be a successful entrepreneur than a $10 a month expense is really a drop in the bucket compared to what you're going to invest in your business. So I'm going to put those in the patrons area.

[00:42:02] I am going to send Jack all the materials that I generate as a result of this question I'm going to send those to him for free as a thank you for submitting this question. So of course this podcast is going to be free but I've been inspired to I think probably create three to five episodes about entrepreneurship which are going to be premium episodes available in our patrons area.

[00:42:24] And back to what is the business model here my business model is ultimately to give away so much free useful information. But vinta keep some exclusive premium content so that people have an incentive to become a patron so can. Right now some of the exclusive content that I'm thinking about is as I just mentioned some of these additional.

[00:42:45] Additional hours talking about entrepreneurship in some some pretty some some pretty detailed ways and also the sleep stories that we've generated that it's been very very successful. The last one was related to Alice in Wonderland and I'm thinking about releasing actually a series of Alice in Wonderland related ones and the subsequent ones other than the first one are going to be in our premium section. So. That.

[00:43:14] Will in the future be a great place to learn about entrepreneurship as first Jack I'm going to send him those materials directly. But it ties into the business plan in the sense of I need a reason for people to want to pay me money to become a patron. Some of that's going to be exclusive content. Some of that is going to be discounts to. Relevant vendors who are who are relevant to my demographic. Things like that and a lot of it by the way is. Because we have such a social mission like I'm I'm sitting here trying to change the world. I think it's very reasonable that people would want to contribute $10 a month just to help with the mission. So in that case what they would be getting is really like an internal feeling that they're doing their part to make the world a better place. And that is a very real legitimate. Thing they're getting in exchange for their $10. So I would just say if you have a charity budget like allocating $10 a month of it to aspire I think is a very efficient spend because that you know that money is going to be spent helping other people. But that kind of leads me to the sales funnel aspect to the question and I know I'm going into a lot of detail here Jack but I really want to be helpful with your question please.

[00:44:27] Obviously you can tell are filming outside because that was a very loud video. And it's around sunrise that the birds are pretty active right now but hopefully it's providing a relaxing relaxing background noise other than this one bird which has just gotten pretty active. But you need a specific plan for how you're going to make money on the Internet. And I say that in terms of there are actually some podcasters who are.

[00:44:51] Really successful with like millions of listeners who are not making enough money. And the reason is because they don't have a good monetization system. Where they don't have a good plan to. Convert people paying attention to what they're doing into money. And part of the reason why this is an issue is. I think it's largely related to the history relating to pirated music on the Internet. But people are basically used to getting stuff for free on the Internet. And so if you go to somebody and you're like I want to sell you stuff on the Internet. They're going to be kind of skeptical on that. So you have to you have to deal with the reality that people are used to getting things for free on the Internet and also the reality that you're not going to have a business and most people give you money. So if you think about it like a different way that I could set up a Spier is I could've just had this Web site and said like I'm going to teach you all this awesome stuff about how to live a great life you're going to learn how to be able to meditate and learn about yoga. TIGI you're going to learn about happiness and self-exploration in relationships and it's going to be awesome. Now just pay me $10 a month and I'll tell you all of that. Nobody would buy that product because I haven't generated any credibility at that point. People would think like well why should I pay you $10. I don't know if what you're offering is valuable.

[00:46:13] Versus now I give all that information away for free. People know it's valuable. So if I say something like get additional content over on our Web site. At the in the patrons area and you'll learn about entrepreneurship. You already have an idea of the type of product you'll receive because you know how John Odinn does a podcast. You've experienced podcast from John Odinn So you have a good idea of what you're buying in terms of getting access to exclusive material. So you need a plan and then you need a sales funnel. Get to the concept of a sales funnel which is one of the most important aspects of business. I mean just adjust the camera here is getting a little sun in the eyes. Ok let's continue.

[00:46:57] Sales funnel. What is a sales funnel or let's understand what a sales funnel is.

[00:47:05] A sales funnel is how you go from everybody in the world to people who are probably going to buy your product to people who are buying your product and that's how it turns into money. OK so. There are more people out in the world than the number of people who are interested in the general area. That is my market. So with the Spier I'm targeting people who are interested in living a healthy life. I'm targeting people who are interested in improving themselves. I'm targeting people who want to have healthy relationships with other people. That's a subsection of the entire world. Not everybody is interested. Not although a lot of people are interested in that so I think it's a good market. So I say that because at the top of the funnel. My product is only going to appeal to people who are interested in either living the best version of their own life or making the world better. So that's that's a subset of people. And then a much smaller subset of people is people who know that aspire exists in the first place. So I would say there's probably billions of people in the world who are interested in living a good life. But so far there's probably less than ten thousand who have ever been directly exposed to aspires ideas. So I want as many as people as possible to learn about my web site and I want as many people as possible to come to my Web site. And I'm kind of making this funneling motion because at each step in the sales funnel there's less and less people.

[00:48:35] So we've got the entire world than we've got just the people who are interested in let's say self-improvement then we've got just the people who are interested in self-improvement who know aspire exists then we have just a subsection that actually comes to my website. Now here's the most important part out of the people who come to my Web site. Again not all of them are going to care about self-improvement. So those people are going to self-select and leave which is completely fine. But what do I want people to do once they get to the website. In my case the main thing that I want people to do. Is subscribe in such a way that I can continue to deliver free media services to them. So let's take an example. A person can come to my Web site they can read an article they can think it's awesome and then they can leave and never come back and that person is not very valuable from a financial perspective because I was never able to turn them into money. Obviously it's a person but I'm just saying from a business dollars and cents perspective. I want people to show up to my Web site and I want to a certain percentage of them to give me money. Otherwise I would not have a successful business and yes the reason that I want people to give me money is primarily because I want to reinvest that in making the world a better place. I think it's a win win. And that's why I think you're.

[00:49:50] Thinking in the right direction about hey I want to do something to make you know help other people move the world in a positive direction. So we talked about the example the person who comes to the site they read the article they liked the article and they leave or a much more valuable visitor to the web site would be somebody who who comes to the Web site they read an article they like the article then they scroll down to the bottom of the page and they say you know it's a get a spider in my e-mail or they say you I'm going to subscribe to the podcast or they say I'm going to join the discussion group or they say I'm going to like the Facebook page I've I've provided because it's a media company. The nature of this business is that there need to be a lot of different ways. I guess it could get into this. You can either have one way for them to follow up with you or you can have multiple ways. I have made the strategic decision with this company that I want to be available on every channel.

[00:50:45] And by that I mean if somebody only wants to interact with my brand through audio's and they can have the podcast if somebody only wants to interact with my brand through text that they can follow me on medium. I mean in the sense of if they only want to read articles.

[00:51:01] OK I think we've got the camera adjusted properly for my sales funnel. The first thing that I want somebody to do when they come from. OK. When somebody comes to my website or gets exposed to something that a spider is doing. Step one is I want them to have a positive experience I want them to say I like this article or like this podcast. Step two. Is I want them to say I want to continue to be exposed to us buyers media and that could be following on social media that could be subscribing to the podcast whatever it is. And then of course I want to eventually turn that into money. So here's how in this fire I plan to do that. The next phase in the sales funnel is if somebody likes what I'm doing and they're consistent they like the Aspire brand and they feel like their life is better because of aspire but they're not yet to the phase where they want to become a patron which is my ultimate goal. Then I have some interim steps where I can make a little bit of money off them which is basically if somebody scroll to the bottom of the Web site and they and they click. I'm not sure exactly how I have it. Where did that basically there's what there's a link that's pretty much shop on Amazon if you click that link and then buy something then I get a low commission off. So. That's valuable for me in the sense that somebody who's going to buy something on the web on on Amazon.com today anyway.

[00:52:19] It's going to cost them the same amount of money to just go to aspire one to three Dotcom's gold the bottom click shop and then buy the thing and then I will basically get the sales commission for that.

[00:52:29] The reason why that's less valuable than becoming a patron is because I only get like 4 percent of the money that they spend on Amazon whereas I get 100 percent of the money they spend becoming a patron. So becoming a patron is more valuable to me than somebody clicking my shop on Amazon link. Or similar would be YouTube advertising. I have a certain number of videos on YouTube I think I have maybe 500 videos maybe 300 videos as of today on YouTube because this podcast is being broadcast in video format as well. And of course YouTube plays ads and you can get paid for those ads. But as of today I've made like three cents on those ads so you can see how like theoretically once I have 10 million listeners I could make some significant money on youtube ads but I'm never going to be able to really pay my bills on something that's paying me you know three cents or whatever. So. The next stage of my sales funnel is to start generating some type of income which is primarily affiliate marketing related income and the ultimate goal is to get everybody to beat Not everybody but to get my core fans to become patrons because those are going to be the people who really support what I'm doing. And I'm very I cannot tell you how appreciative I am every time I every time we get a new patron and I meant to say at the top when I was talking about the economics of a Spyer we only need like 25 more patrons before this company is at breakeven.

[00:53:53] So if you've been listening to the podcast for a while or you've been following a Spyer for a while and you think like yeah I'm getting a lot of value out of it. Like what difference does one person make the difference that you personally make at this stage in my business just to be speaking honestly is very very significant to me both emotionally and financially because. It brings it one step closer to. To being profitable which ultimately the business has to be profitable if I'm going to do this for the rest of my life. And it's also an emotional validation in the sense of that every time somebody is willing to become a patron that's like a vote that tells me like oh what I'm doing is moving in the right direction and that inspires me to create more. And I can't tell you how much that is is appreciative and helpful. So if you want to become a patron please to become a patron. But that's that's an example of what my sales funnel looks like your sales funnel is going to be different. But you need to basically think what do I want people to do once they come to my Web site and what are the steps that lead them to where I want them to go. And then of course you're going to want to. Design the web site in such a way that it encourages people to do the thing that you want them to do. So the way that I've done that at a Spier. Is if you scroll to the bottom of any page at a Spyer it gets like six options and those are the six things I want people to do.

[00:55:19] The first set of options are related to people following and getting my for getting the free media from a spider. The next set of options are related to interacting like joining a discussion group and asking a question then the next is about the side income I can make with shopping on Amazon and in the huge button at the bottom has become a patron because out of all the things I want somebody to do become a patron is the number one the number one thing you can do to support the show. I think that's very clear from now. OK. So hopefully that that helps you think about your process. And again Jack if you come to us later and say well I've decided that my product is going to be X or this is the idea I'm thinking about and here's how I'm thinking about the sales funnel. We can think that through with you so please do contact us again with those and with that information. This is one of those situations where I feel like. The life experience that I have had has been specifically tailored in such a way that I am particularly able to give good advice in this situation so please do contact us again and we'll continue the conversation. And by the way I of course will be sending this episode directly to all the people who ask questions that they know that we answered. At the end of his his email. She says I know I'm capable of doing it very successfully. I applaud your attitude. You are going to need to believe in yourself to be successful.

[00:56:39] This is going to have to be an internally generated motivation. But just to come back to sort of the key a core theme that I've been talking about from the beginning iteration is going to be key. So whether you stick with the first idea you have to go on to a different idea the way that you go about it is going to change over time and you're going to have to learn and evolve and learn and evolve and that is completely fine that's what being a business owner is. And accept failure. You know your third business might be successful on your fifth business might be the successful one but each.

[00:57:12] Step along the way can be a success in teaching you what you want for your life. So I've had businesses which didn't end up being successful in an economic sense but they taught me what I wanted out of life and they ultimately put me in a position to remop aspire in the first place and then to go implement it pretty pretty systematically I think.

[00:57:34] So Jack thank you so much for your question. Please do look for additional or everyone please do look for additional materials related to entrepreneurship in the patrons area.

[00:57:44] I'll try and get those posted within the next month and I will go ahead and mention when I do post them and again I will be sending them to Jack for free as a thank you for asking the question. So let's go ahead and move on to our second question which is Desailly who is in Australia. And Desailly is asking a question related to the episode I did about. Social change related to. Making an ecological consciousness shift making a large move in the right direction which my plan is called the global food forest. I have a podcast episode about that. Feel free to go listen. But basically the short version is. I think we should basically plant a huge food forest that is the size of the entire world and that we're living inside of it.

[00:58:29] That's that's kind of the simple version. So dizzily says. A fascinating discussion which reminds me of something that's been puzzling me for some time. How do we enter into discussions with local quote unquote Orthodox farmers about their practices without coming off as sounding as I suggest we often do preachy and puritanical. I agree that the average farmer does not want some.

[00:58:55] Theoretician coming up to them and telling them how they should be doing their job and in general people do not like other people telling them how to do their job. So very good question. I do think it actually ties into the entrepreneurial ism discussion we were just having in the sense that. What is necessary for your average farmer to start engaging in more originated from regenerative practices is to be handed evidence that they will make more money if they do that or be handed evidence that they will make the same amount of money for less work if they do that.

[00:59:28] So that's actually something that I see as one of our core missions that aspire is to document the fact that you actually can generate higher yields using super organic or beyond organic practices. I like to say regenerative practices. I think we've talked about in the future why organic is basically a junk concept. But that's going to be more effective than being preachy because being a farmer is actually the least profitable profession in the entire economy. It's actually more profitable to be a janitor than it has to be to be a farmer so if you were able to actually go to a farmer and say like oh hey guess what.

[01:00:06] You could actually make a reasonable income for yourself if you did X Y and Z. People tend to operate in their own self-interest and that would probably be interesting to a lot of people. Not interesting to everybody but if you think about it if you're a farmer and you see that your neighbor has done something and they're flourishing and they're making a bunch of money and they tell you how to do it and you observe that their land is getting better and better year after year and year land is not getting better year after year it doesn't take a genius to go ask your neighbor and say like oh that's really interesting. That's another reason why what we're doing with Aspire is in the medium term. Is to create demonstration sites so we can show people what is possible so they can get inspired as a theoretical matter I would like to have a demonstration garden which is the size of LEGO a condo. Patio a demonstration garden that's the size of a single family house you know yard.

[01:01:00] And a demonstration property that's the size of a small homestead. So we can actually scientifically document what is possible with these methods so that people so that we can. See that we can dispel a lot of assumptions which I think that there are a lot of inappropriate assumptions that are going around about agriculture which are primarily based on the fact that I believe we're doing agriculture incorrectly and it could change significantly. OK back to displease question. This may appear to be a side issue to changing the world for the better. But when the local farmer's practices impinge on my efforts in often disastrous ways I'm at a loss as to how to address them face to face. Well I would address them as neighbors. I would address them as fellow human beings. I would not approach it in a confrontational way. I would not say like you're doing wrong and that's affecting me and I'm mad about it.

[01:01:51] But I do think you should directly address it with your neighbor if your neighbor is doing something which is impinging on your quote on my efforts in often disaster's ways. That sounds like they are doing something which is affecting your property and if that's the case it seems pretty reasonable that you could take that up with them if it's like you don't like looking at their property because they're doing ugly stuff with it. And that's probably going to kind of fall on deaf ears.

[01:02:19] OK continuing with this police question this in Australia is tied with another world changing issue. When I do discuss ecology of global warming and other wide ranging subjects with the local cookies. Which he says this is Oz slang for a farmer I guess Oz is also slang for Australian so loco Cookie's is an Australian slang for a farmer. When I do discuss ecology global warming and other wide ranging subjects with the local Cookie's their views often come across as very green. Yet they refuse to have anything to do with green politics. Insisting of voting for the National Party who are demonstrably opposed to anything like permaculture. And we talked about what Permaculture is in a previous episode. Possibly I'm stepping out of line here as I've been told permaculture says should. Excuse me possibly I'm stepping out of line here. As I've been told permaculture should stay out of direct involvement in politics. But if our aim is anything like change the world for the better.

[01:03:20] I can't see how some direct involvement can be avoided. I completely agree and that is actually the reason why a spire is a it. As far as a business entity aspires a for profit business entity. And that is because as the way that the United States legal code is written if you want to be a nonprofit you have to specifically agree to avoid being involved in politics in any way. And because part of the social mission of this organization is to change the world for the better. I cannot honestly say that I am willing to completely remain on involved in politics forever so I do I do agree that.

[01:04:01] I do agree that ultimately we're going to have to have some sort of impact on politics. But you need to understand why politics is pretty ineffective at changing things. And that is really because it falls into the team mentality. OK what would be most productive is if we all related to each other as human beings and then. And then we worked cooperatively to get to solutions. But what actually happens is we tend to divide each other into teams in the movie think everybody in the other team is a moron so that's whatever party you're in the other party is a moron and and so there's a lot of division that way. So that's one reason why as far as a theory of social change I had always actually wanted to get involved in changing the world. This has been a lifelong passion of mine and I thought for a long time I was going to like run for president or something like that.

[01:04:53] Or at least lead a social movement. I ultimately determined that I felt like going through a governmental structure to do that would be much less effective than what I've ultimately chosen to do with the speired which is basically take a non-governmental route to try and effect social change and the way that I'm planning on doing that or the way that I'm trying to do that is something called a product obsolescence. So what is that. That is basically an alternative to the idea of a revolution. So what's happened in the past politically is like somebody will be in power and then there is a revolution and the like shoot the leaders who were in power and they'll put new leaders in. But those new leaders will basically do the same thing because the same power structures have remained.

[01:05:36] OK. As you put your product obsolescence model which is like a product and people opt in and just sort of go to it. So these Hample I like to use a cell phones. I used to have this really cool cutting edge phone and it was called a Motorola Razor and would have older Motorola Razor was was like the last it phone before smartphones were invented. So is a flip flop flip phone.

[01:06:03] It was real simple real sleek was kind of a status symbol to own at the time. And I loved that phone. But as soon as the iPhone came out it didn't require the government to pass a law outlawing the flip phone and mandating that I go buy the iPhone. I chose to go buy the iPhone because the iPhone was obviously better. So Mike My theory is the more we can create demonstration sites of what a more positive regenerative future could look like. I ultimately feel like that will satisfy the the desires of the human beings so much more completely that it will have widespread appeal and they will basically be a stampede of people to ecological living.

[01:06:45] Because I think there is widespread feeling in society of disconnection and basically unhappiness related to that. And if people really did have an option to just move to a place where they could be connected and live in a more positive social environment where people supported each other and not everybody was out on their own having to do it by themselves. I think that I think that that basically sells itself and its just a question of like working out the economics as to how to make that feasible for more people to choose to buy into it theoretically buy into it not necessarily with money.

[01:07:24] Ok so thats art thats my thoughts about it is specifically Gisli what you should do is focus on your neighbor focused on talking to your neighbor in a in a non-confrontational fashion about how your neighbor is directly affecting you because that is within your circle of influence thats within your circle of your ability to effect. It is not really within your ability to affect directly what's happening in the Australian political scene relating to the National Party that you referred to. And definitely focus on doing it in a in a non-confrontational way and focus on positive commonality is that's that's the main thing I would I would do. And then as far as proactive positive is continue developing permaculture perch continue. Being an example that other people want to emulate and and let other people know what you're doing so they can emulate. That's very much something that we're trying to do with the show as well so thank you for your question Desailly I'm very excited to have some listeners from Australia. Overall we're getting good listenership from the worldwide English speaking audience. OK final question from us from for today comes from Jason in Houston.

[01:08:34] Jay Jason thank you for your question. Jason asked especially in business I try to be polite and have used Yes sir and Yes ma'am a lot. However I've found on probably more than a few occasions I've used these terms incorrectly to describe people. Any suggestions on gender neutral replacements that still convey respect. And this was actually in our discussion group so I'm going to sort of recap what some of the other audience members said as well so Alysa said. How about yes plus their name. And Jason says that's an idea I guess I just like that. Yes

[01:09:09] sir slash ma'am has an implied level of respect that's communicated and wish there was a general neutral alternative for that kind of like he said in Spanish. For those of you who speak in Spanish because there is a gender neutral form a way of referring to somebody in Spanish which is instead for the single and Newstead As for the pleura. Now my response to this is that depending on the situation. First of all let's just accept that they're in English. There

[01:09:37] is no gender neutral way to formally refer to somebody. So ultimately I think that that will be invented in the future and ultimately I think that that word will be served. So right now sir refers to males. And man refers to females but in the military a female officer I believe can still be referred to as sir. So that makes me think over 10 to 20 year time frame sir will start to be used as the general the gender neutral expression or a new word will be invented which is really gender neutral. But for now I think it would be very awkward sounding to refer to an obvious woman as Sir in trying to be polite.

[01:10:19] So I said depending on the situation it may be appropriate when in doubt to simply ask how they would prefer to be addressed instead of course you're more likely to misinterpret somebody's gender over the telephone than in person because you have fewer signals. So that's at a time when I want to ask. Jason comments back. That's the thing I'm always in doubt because people can identify always identify with any or no particular gender and I don't want to put them on the spot. To which I go into the fact that I think sir is ultimately going to be the gender neutral term. But I think. Asking does convey that you're trying to be polite and that you care about what they think. Or you care about how they would like to be addressed like you know you could say. Yes ma'am is it OK to call you that or something like that. Somebody else brought up in the discussion. Hey if somebody obviously looks like a woman but is actually a man they're probably going to get you they're probably going to be used to the confusion and be perfectly willing to correct you in a non-confrontational manner assuming. Assuming a good overall emotional climate to the interaction. There were a few women who said that they thought man was a little bit a little bit patronizing. I have not really run into that but I'm from Texas which has a little bit more of a Southern vibe to it. If I lived in the north I maybe I would feel differently about it but this whole question did remind me.

[01:11:51] Of an experience I had when I was in high school where believe it or not I used to have like shoulder length hair when I was in kind of a rebellious teenager phase and I was at a camp and we were in a lecture hall where there were like 500 people in the lecture hall. And I've always been a pretty pretty involved in intellectual discussion so I raised my hand and asked a question in front of this 500 person audience. I was in the I was an audience member and the lecturer was answering my question and he said yes ma'am. And I remember that. Not only was he wrong in the sense that I was a male and he had interpreted me as a female but a lot of people at the camp knew I was a male and so basically the result was over a wave of laughter. Which I interpreted as being laughing at me which I found to be extremely embarrassing at the time and basically immediately made the decision to cut my hair because I did not want to be confused for a female at that time in my life when I was having a lot of issues with determining my identity as as one does during the teenage years. So I do relate to the fact that this is possible. I do relate to the fact that if you guess wrong about what some of these gender is that could create that could create a real negative. So ultimately the conclusion that I came to is is one of two things. Either you can say yes please or no thank you which definitely which definitely signifies Hey I'm trying to be formally polite.

[01:13:18] Or you can just say. Use somebody's name because people people like their name. I think it would be appropriate to use their first name where you could say thank you John. Is it OK if I call you John. And then that gives me the opportunity to say no I'd prefer if you called me Mr. Odin or whatever. But if you just go and and you say well thank you Mr. Odinn you've just. I personally enjoy being called Mr. Odin but. You have basically run into the same situation all over again where it's like you have to gender you have to engender the construction by either calling the person Mr. or Ms or Mrs. or whatever and the difference we miss and Mrs is much more fraught with issues than the difference between Sir and ma'am so I think you're actually in worse territory if you're if you're trying to trying to do that. So I would say. Yes please or no thank you. Or yes comma first name and then just verify that it's OK to call somebody by their first name. Or you could just say hey you know I try to be sensitive to what people like to be called. How would you like to be addressed and that probably would come off as overly sensitive. But in a way where people are like wow this person is really trying to make an effort and that's appreciated.

[01:14:32] So thank you very much for your question Jason and I think that this is a good example where it's like if you enjoy these kind of discussions please do get involved in our discussion group which again like we we talked about in the sales funnel part of the conversation is you could just go to any page at aspire123.com, scroll to the bottom and click join the discussion. We hope you've enjoyed this episode of the inspired healthy living podcast. If you would like to submit a question for a future Ask me anything episode just go to the website scroll to the bottom click ask a question or leave us a voicemail at country code 1 2 1 4 9 0 1 7 2 8 1. Or within the United States 2 1 4 9 0 1 7 2 8 1. So we hope you have a fantastic week and we look forward to speaking with you next week on the Aspire healthy living podcast.

[01:15:20] Outro Sequence